Luxury perfumes are an investment. Make every drop count.

Exclusively crafted for fragrance, the Infinity+ Perfume Primer ensures your perfume stays vivid from first note to final trace. No early fade. No interruptions.

Extend fragrance wear by up to 2x*

Backed by dermatological science, our Scent Encapsulation Complex uses clinically proven ingredients to boost skin hydration and barrier strength — key factors in fragrance longevity. Ideal for dry or sensitive skin, the Infinity+ Perfume Primer helps preserve your scent’s integrity, so your perfume lasts longer and smells fresher throughout the day.

*In an in-house consumer use study, 9 out of 10 participants reported a noticeable increase in fragrance longevity when using the By Zero Infinity+ Perfume Primer compared to fragrance alone. Results reflect subjective self-assessments and may vary based on skin type, environment, and fragrance used.

Shop the primer that perfume experts swear by

Infinity+ Perfume Primer

★★★★★ (98 Reviews)

“I can literally smell my perfume for hours more. When you spend $280 on a perfume you want it to last.” - Caroline, M.

75 AUD | 30ml

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    • Invisible, weightless formula

    • Locks in fragrance without changing its scent

    • Works with all perfume types

    • Clinically-proven ingredients

    • Friendly for all skin types

    • Designed by fragrance insiders for real performance

    • Vegan & cruelty-free

  • 3 seconds to all-day scent.

    1. Apply a small amount of Infinity+ Perfume Primer to clean, dry skin.

    2. Gently massage the primer into the skin until absorbed.

    3. Follow with your favorite perfume for a high-impact, long-lasting fragrance experience.

    • Ceramides (NP, AP, EOP): These essential lipids strengthen the skin’s natural barrier, preventing moisture loss and supporting fragrance retention by creating a protective layer.

    • Dimethicone: Acting as a skin protectant and emollient, this high-adherence silicone creates a smooth, silky layer over the skin that helps hold fragrance in place, reducing evaporation and increasing longevity.

    • Glycerin: This powerful humectant attracts moisture to the skin, ensuring hydration and creating an optimal surface for fragrance to last longer.

    • Tocopherol: A potent antioxidant that protects and nourishes the skin, enhancing its ability to hold fragrance while supporting overall skin health.

    • Shea Butter & Macadamia Oil: Rich in fatty acids and emollients, these ingredients help maintain a smooth, moisturised skin surface, allowing the perfume to adhere better and stay intact throughout the day.

The industry’s best-kept secret now in your routine

Australia’s #1 perfume primer — recommended by perfumers, adored by fragrance lovers, and expertly formulated to do one thing exceptionally well: make your scent last.

When your scent lasts, so does the feeling.

For women who lead with thought, move with purpose, and command space with quiet certainty.

She enters. Eyes follow.

She speaks. Desires shift.

She smiles and the room lives for it.

Ideas, conversations, admiration — they gravitate toward her, pulled by a magnetic energy. She radiates a force that feels both infinite and intimate, leaving an impression that lingers long after she’s gone. The centre of her own orbit, ordinary becomes extraordinary.

Perfume, meet possibility

Your fragrance should be as bold, limitless and unforgettable as you.

By Zero exists to refine, not transform. To strip away the noise. To bring you back to what lasts.