You invest in scents that are refined, modern, effortless — yet they vanish too soon

Clean perfumes are light by design but fleeting by nature. The Infinity+ Perfume Primer creates a base layer beneath your fragrance, ensuring it stays vivid from first note to final trace. No early fade. No interruptions.

Extend fragrance wear by up to 2x*

Backed by dermatological science, our Scent Encapsulation Complex uses clinically proven ingredients to boost skin hydration and barrier strength — key factors in fragrance longevity. Ideal for dry or sensitive skin, the Infinity+ Perfume Primer helps preserve your scent’s integrity, so your perfume lasts longer and smells fresher throughout the day.

“I can literally smell my perfume for hours more. When you spend $280 on a perfume you want it to last.” - Caroline, M.

Shop the primer that perfume experts swear by

Infinity+ Perfume Primer

★★★★★ (98 Reviews)

75 AUD | 30ml

The genesis of a scent. A return to zero, where everything is pure possibility.

This is not a layer, but an invisible horizon—a translucent veil that prepares the skin as a boundless canvas. It is the silent prologue to your fragrance, suspending each note in a state of suspended purity, allowing its true character to unfold in an endless moment.

Infinity+ deepens a perfume's story, transforming a fleeting impression into a complete narrative that unfolds with time. The fragrance is no longer on you, but of you. A singular, beautiful story told close to the skin. It is for a fragrance journey with no end in sight.

The industry’s best-kept secret now in your routine

Australia’s #1 perfume primer — recommended by perfumers, adored by fragrance lovers, and expertly formulated to do one thing exceptionally well: make your scent last.

  • Description text Invisible, weightless formula

    • Locks in fragrance without changing its scent

    • Works with all perfume types

    • Clinically-proven ingredients

    • Friendly for all skin types

    • Designed by fragrance insiders for real performance

    • Vegan & cruelty-freegoes here

  • 3 seconds to all-day scent.

    1. Apply a small amount of Infinity+ Perfume Primer to clean, dry skin.

    2. Gently massage the primer into the skin until absorbed.

    3. Follow with your favorite perfume for a high-impact, long-lasting fragrance experience.

    • Ceramides (NP, AP, EOP): These essential lipids strengthen the skin’s natural barrier, preventing moisture loss and supporting fragrance retention by creating a protective layer.

    • Dimethicone: Acting as a skin protectant and emollient, this high-adherence silicone creates a smooth, silky layer over the skin that helps hold fragrance in place, reducing evaporation and increasing longevity.

    • Glycerin: This powerful humectant attracts moisture to the skin, ensuring hydration and creating an optimal surface for fragrance to last longer.

    • Tocopherol: A potent antioxidant that protects and nourishes the skin, enhancing its ability to hold fragrance while supporting overall skin health.

    • Shea Butter & Macadamia Oil: Rich in fatty acids and emollients, these ingredients help maintain a smooth, moisturised skin surface, allowing the perfume to adhere better and stay intact throughout the day.

The perfect pair

Every true journey begins with a foundation. This perfume primer is a silent accord, an ethereal layer that prepares the skin for the fragrance to come. Infinity+ allows your chosen fragrance to unfold without haste, revealing its full character — from the fleeting top notes to the most intimate depths. It is a secret shared between the perfume and the skin, ensuring the scent lingers long after the moment has passed.

  • Compliments notes of Lily

    The perfect companion for fragrances that feel like sunlight on bare skin — fresh pear, orange blossom, lily of the valley, and iris, wrapped in the embrace of freshly washed sheets.

  • Compliments notes of Bergamot

    Pairs beautifully with fragrances that tell stories of culture and fantasy — vibrant citrus, rich woods and spices softened by luminous florals for a euphoric finish

  • Compliments notes of blonde woods

    Made for lovers of artistry and imagination, Infinity+ pairs beautifully with perfumes that blend luminous florals with the warmth of paper and wood

  • Compliments notes of Aldehyde

    The ideal complement to clean, modern florals — crisp aldehydes wrapped in the warmth of sandalwood and the tender sweetness of violet

  • Compliments notes of Iris

    Made for dreamers and explorers, Infinity+ pairs beautifully with scents that evoke nomadic beauty — crisp citrus, wild florals, and soft woods.

Perfume, meet possibility

Your fragrance should be as bold, limitless and unforgettable as you.

By Zero exists to refine, not transform. To strip away the noise. To bring you back to what lasts.