Luxury perfumes are an investment. Make every drop count.

Lock in your fragrance to ensure it lasts longer, projects better, and wears beautifully throughout the day. No fading too soon. No reapplying too often.

Shop the ultimate perfume base

Scientifically engineered to enhance fragrance longevity, the Infinity Perfume Primer uses a potent blend of ingredients to create the perfect base for your scent. Our advanced formula locks in fragrance molecules, ensuring your perfume lasts longer and evolves with greater depth. The result is a lasting fragrance experience that stays true all day.

45 AUD

★★★★★

“I can literally smell my perfume for hours more. When you spend $280 on a perfume you want it to last.” - Customer

    • Extends longevity: Helps fragrance last longer by creating a better base for it to adhere to the skin.

    • Enhances projection: Promotes better scent diffusion, making it more noticeable.

    • Improves intensity: Amplifies the depth and richness of the fragrance.

    • Enhances scent layering: Ensures fragrances don't clash, making layering more effective.

    Unscented base | Friendly for all skin types | Vegan & cruelty-free

    • Ceramides (NP, AP, EOP): These essential lipids strengthen the skin’s natural barrier, preventing moisture loss and supporting fragrance retention by creating a protective layer.

    • Dimethicone: Acting as a skin protectant and emollient, this high-adherence silicone creates a smooth, silky layer over the skin that helps hold fragrance in place, reducing evaporation and increasing longevity.

    • Glycerin: This powerful humectant attracts moisture to the skin, ensuring hydration and creating an optimal surface for fragrance to last longer.

    • Tocopherol: A potent antioxidant that protects and nourishes the skin, enhancing its ability to hold fragrance while supporting overall skin health.

    • Shea Butter & Macadamia Oil: Rich in fatty acids and emollients, these ingredients help maintain a smooth, moisturized skin surface, allowing the perfume to adhere better and stay intact throughout the day.

  • Apply a small amount of Infinity Perfume Primer to clean, dry skin. Our Dual-Diffusion Delivery System ensures an immediate burst of fragrance when applied to warmer areas of the skin like your pulse points, while promoting longer-lasting scent when applied to cooler areas like your forearms.

    Gently massage the primer into the skin until absorbed, then follow with your favorite perfume for a high-impact, long-lasting fragrance experience.

Luxury perfumes need a dedicated base, just as every masterpiece needs a dedicated canvas.

Australia’s #1 Perfume Primer

Meticulously designed to enhance your olfactory experience, offering a sophisticated alternative to conventional options.

Boost Fragrance Intensity, Instantly

Amplifies the richness and vibrancy of your favourite perfume immediately and lasts all day long.

Micro-Encapsulation Technology

This superpowered primer harnesses the latest in the science of longevity to maximise your perfume experience.

Perfume, meet possibility

Your fragrance should be as bold, limitless and unforgettable as you.

Scientifically-crafted and driven by performance, By Zero is where engineering meets artistry.