
Dry skin is your perfume’s graveyard. Meet the first skincare-powered primer to make it last
The essential prep step for your fragrance. Infinity+ perfume primer is a nutrient-rich base that protects your skin and locks in scent for longer, richer wear
Powerful skincare ingredients
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Invisible, lightweight, unscented base
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4.8★ average customer rating
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Prep your skin to amplify & extend fragrance
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Powerful skincare ingredients • Invisible, lightweight, unscented base • 4.8★ average customer rating • Prep your skin to amplify & extend fragrance •
Perfume gone before lunch? The secret is not more perfume, its better layering
DIY hacks tell you to use lotion or petroleum jelly. But you’d never mix fine wine with tap water — so why pair a $300 perfume with $3 petroleum jelly (Yes, it comes from crude oil. Yuck)?
Skip the shortcuts. Your fine fragrance deserves fine prep. Most moisturisers and petroleum-based products break down perfume and dull its projection.
Don’t let your investment evaporate. Make every drop count.
The luxury pre-scent treatment your fragrance deserves
At the heart of our formula is the Scent-Care Complex: a unique system of surface hydrators that restore moisture, ceramides that fortify the skin barrier, and advanced silicones that grip and extend fragrance wear. Together, they break the fade cycle — locking in both skin health and scent longevity.
The industry’s best-kept secret now in your routine
Australia’s #1 perfume primer — recommended by perfumers, adored by fragrance & skincare lovers, and expertly formulated to do one thing exceptionally well: make your scent last.
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Preps skin for better fragrance application & improved longevity.
Calms and nourishes skin stressed by harsh perfume alcohols.
Locks in fragrance without changing its scent.
Invisible, weightless, fragrance-free formula for effortless application.
Works with all perfume types.
Friendly for all skin types.
Vegan & cruelty-free.
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Perfume isn’t just about spraying — it’s about layering. Think of it as a ladder: each step builds depth, longevity, and richness.
Start at the base: your body wash sets the stage with a subtle, clean scent.
Prime your skin with Infinity+ Perfume Primer: It’s fragrance-neutral, skincare-powered, and designed to hold scent molecules in place so your perfume blooms exactly as intended.
Layer your signature scent: body mists, perfumes, or complementary fragrances add dimension. Layer thoughtfully to create a unique signature that evolves throughout the day.
Finish with hair perfume: a final, light touch ensures your fragrance trails beautifully wherever you go.
Infinity+ sits at the heart of this layering ladder. Without it, perfume fades faster. With it, every step works in harmony — keeping your scent true, long-lasting, and effortlessly luxurious.
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Apply a small amount of Infinity+ Perfume Primer to clean, dry skin at your pulse points.
Gently massage the primer into the skin until absorbed.
Follow with your favorite perfume for a high-impact, long-lasting fragrance experience.
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No. Infinity+ perfume primer is completely fragrance-neutral. It won’t mask, clash, or distort your scent — it simply creates the ideal canvas so your perfume can bloom exactly as the perfumer intended.
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Yes. Infinity+ perfume primer is formulated with potent skincare ingredients like ceramides, antioxidants, humectants and lipids to prepare and nourish your skin. It’s weightless, silky, and disappears into your skin instantly, leaving only a smooth base for your fragrance to hold onto.
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Lotion hydrates. Petroleum jelly seals. But neither are made for perfume. Your signature fragrance deserves more than a generic base — it deserves a formula crafted specifically to hold scent molecules in place and help them truly bloom on your skin.
At the core of Infinity+ is our Scent-Care Complex: surface hydrators that restore moisture, ceramides that strengthen your skin barrier, and advanced silicones that anchor and extend fragrance wear. Together, they break the fade cycle — keeping your skin healthy and your scent lasting longer.
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Ceramides (NP, AP, EOP): These essential lipids strengthen the skin’s natural barrier, preventing moisture loss and supporting fragrance retention by creating a protective layer.
Dimethicone: Acting as a skin protectant and emollient, this high-adherence silicone creates a smooth, silky layer over the skin that helps hold fragrance in place, reducing evaporation and increasing longevity.
Glycerin: This powerful humectant attracts moisture to the skin, ensuring hydration and creating an optimal surface for fragrance to last longer.
Tocopherol: A potent antioxidant that protects and nourishes the skin, enhancing its ability to hold fragrance while supporting overall skin health.
Shea Butter & Macadamia Oil: Rich in fatty acids and emollients, these ingredients help maintain a smooth, moisturised skin surface, allowing the perfume to adhere better and stay intact throughout the day.
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You deserve to smell unreal, for longer. That’s why we’re making sure your perfume primer reaches you, fast.
We aim to process all orders within 48 hours of placement. However, please be aware that shipping times may be longer during peak sale periods. We appreciate your patience and understanding.
For orders within Australia, shipments are dispatched from Sydney.
Extend fragrance wear by up to 2x*
Backed by dermatological science, our Scent-Care Complex uses clinically proven ingredients to boost skin hydration and barrier strength — key factors in fragrance longevity. Ideal for dry or sensitive skin, the Infinity+ Perfume Primer helps preserve your scent’s integrity, so your perfume lasts longer and smells fresher throughout the day.
Shop the primer that perfume experts swear by
Infinity+ Perfume Primer
★★★★★ (98 Reviews)
“I can literally smell my perfume for hours more. When you spend $280 on a perfume you want it to last.” - Caroline, M.
75 AUD | 30ml
Your scent tells a story — one only you can wear. It’s intentional. Elevated. Unmistakably you. Whether crisp, sensual, or quietly magnetic, even the most refined fragrances fade too soon on skin that’s unprepared.
The Infinity+ Perfume Primer is the intelligent fix. A nutrient-rich base that hydrates, soothes, and fortifies the skin barrier while extending the life, depth, and presence of your signature scent. By caring for the skin, it transforms the way fragrance wears — unlocking new layers of performance, longevity, and experience.

The genesis of a scent. A return to zero, where everything is pure possibility.
We see fragrance as a language beyond words — an invisible voice, an echo of the self, a presence. By Zero exists to refine, not transform. To strip away the noise. To bring you back to what lasts.